Chiropractic Marketing-Management-Chiropractic Seminars

4th Installment of Interview With Dr. David Singer in The American Chiropractor (October 2011)

What I believe is wrong with a lot of doctors is they try to sell things to people, as opposed to getting them to want it. If somebody wants something, then it's the patient and you on the same team, you understand? You want the care, or you want the suit, I want to have you get the suit, I want you to get the care. You want it, I want you to have it, all you've got to do now is work out the economics–we're on the same team. But if I'm trying to convince you, if I'm trying to sell you something, then I'm trying to talk you into something, and what you're going to hear a lot in your practice are the following words, which you'll hate to hear: "I want to go home and think about this. Let me go home and think about it." Which, by the way, means, "I'm not coming back."

To educate people properly takes more than one visit. We believe you should start taking care of people as soon as you feel it is right. If your style of practice is you adjust them on the first day or the second day, it doesn't matter. What matters is before you ever try to get them to agree on a program, you've got to first get them to want it. That's the art. Getting them to want what your goal is, not getting them out of pain.

We already know they want to do that, that's why they're in your clinic—but you need to learn how to get them to want a broader picture for themselves and their future. You also need to learn the art of handling money, which is knowing how to work out budgets.

Getting people to be able to pay you what they can afford, as opposed to getting them to build up a debt on a credit card. When I say ask people, "if you could afford it, what would you want to do?" And they go, "I want to be healthy if I can afford it," then it's your job to figure out a budget that would allow that to happen. Again we teach our clients how to do this, but we don't have time to do that here.

TAC: Thank you for being so forthcoming and sharing with the readers here. How would a chiropractor at home right now get in touch with you, learn more about what it is that you offer?

DR. SINGER: The answer to that question would be: call our office, 1-800-326-1797, and ask for Taylor or Michelle, and let them know you'd like to join me on a teleconference. We hold two-hour teleconferences three times a week. We charge nineteen dollars, and that money goes to the Chiropractic Legal Action Fund. In other words, we raise money to help our profession get better reimbursement.

The money is donated to the Chiropractic Legal Action Fund that is currently in litigation to fight for better reimbursement for chiropractic. I do this to help my profession; I do it to help you. Call in and join us in one of our conferences at 1-800326-1797 and I can assure you those two hours will be the best two hours that you have ever spent on new patient marketing and patient management.

TAC: Thanks for your time, Dr. Singer. Look for future issues of The American Chiropractor online with video content as well. Have a great day. EIN

SINGER CHIROPRACTIC SEMINARS

David Singer Enterprises conducts weekend seminars in major cities around the country which train chiropractors and acupuncturists in Dr. Singer's revolutionary and utterly effective practice building and management methods.

Some practices need more new patients, while others need help with staffing or management efficiency. Your program will be tailored precisely to fit you and your individual practice's specific needs, so you will have the tools and skills to reach your goals.

CHIROPRACTIC MANAGEMENT CONSULTING

The first step will be a consultation and thorough analysis of your practice, including a Patient Retention Analysis if needed.

Every two weeks for the first two months, you and your consultant will have a follow up coaching call to help you get off to a running start with your program and to guide you through any difficulties you may encounter.

You will attend live teleconferences on specific subjects where you can learn, ask questions and get individual help.

You will get a copy of the 300+ page "Practice Essentials" guide manual and Audio Lectures, which will cover literally everything you need to expand, manage and build the practice of your dreams.

Fax and email Hotline Service for scripts, procedures, advertisements, etc. is also included.

CHIROPRACTIC SEMINAR TRAINING

You will attend six powerful weekend seminars per year, covering every aspect of successfully building the practice of your dreams. Seminars are for the doctor, the doctor's spouse and all office staff and include a complete set of Agenda Notes. You are also welcome to repeat any seminars by re-attending in other cities as we rotate around the country.

TELECONFERENCE TRAINING

You will attend weekly live, interactive teleconference training calls, led by top Singer clients. These will train you on topics such as:

Primary New Patient Script
The Four-Day Report of Findings
Public Speaking and Outside Lectures
In-Office Workshops
Wellness Screenings
Marketing and Coaching Weight-Loss
Clinical Aspects of Weight-Loss
Proper Insurance Billing and Coding

Recordings of these live teleconferences are available to listen to within 30 days of the live call, plus on-line downloads of earlier teleconferences are available to listen to on your computer, iPod or other MP3 player.

FRONT DESK CA & PR (Marketing) CA TRAINING

Some of the top CA instructors in America lead live, interactive teleconference training for your key staff. At some of our main seminars, CA Training break-out sessions are also available for a nominal fee. You also receive an Office Assistant Training Manual and a Policy Manual for use with your staff.

ON-LINE RESOURCE & TRAINING CENTER

You will have complimentary download access to the On-Line Resource & Training Center, for virtually unlimited audio & video trainings, scripts, procedures and other valuable tools to help you build your ideal practice.